International Truck, Trailer & Equipment Show
The International Truck, Trailer & Equipment Show is backed by a promotional campaign that is both specific targeted and unprecedented in its reach and frequency.
Aimed at three distinct audiences: the local, national and international heavy duty road transport industry, this campaign will gather the highest possible visitor numbers to our inaugural show.
The Event and the exhibitors marketing messages will be directed through a diverse range of mediums, including trade advertising, local and interstate daily press, as well as via direct mail. Quality visitors are the target representing large, medium and small transport fleets through to the owner operator.